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About Us

Incorporated in the year 1992, Rung International is a prominent name in the sphere of manufacturing and exporting of a comprehensive range of natural food colors, lake food colors, primary food colors, blended food colors, and reactive dyes. Our wide range is prepared using food grade raw material and is reckoned across the world for its quality and purity.

 

With the mission to provide quality products and services to our customers, we are looking forward to the accomplishment of total customer satisfaction. We are constantly improvising our methodology so as to achieve efficiency in our operations through optimum utilization of resources and serving industries like food & bakery, cosmetics and pharmaceuticals.

 

The company is being headed by Mr. Bhavesh Mehta, who is a visionary and holds phenomenal knowledge in the domain. His business acumen and strong business insight about the domain has helped us in becoming one of the significant players in the market. The support that he gave has made us an established name in India, and has helped us in making inroads in the markets of USA, Canada, UK and European countries.

Factsheet

Basic Information

Nature of BusinessExporter
Additional BusinessWholesalerSupplierManufacturer
Company CEOBhavesh Mehta
Registered AddressB - 24 F, Ist Floor, Malad Industrial Cooperative Society,Ram Chandra Lane Extension Kachpada, Malad,, Mumbai- 400 064, Maharashtra, India
Total Number of Employees26 to 50 People
Year of Establishment1994
Legal Status of FirmIndividual - Proprietor
Annual TurnoverRs. 2 - 5 Crore
Top Export Countries
  • Bangladesh
  • Indonesia

Trade & Market

Export Percentageupto 20%

Company USP

Sampling PolicyFree
Primary Competitive AdvantageExperienced R & D DepartmentGood Financial Position & TQMLarge Product LineLarge Production Capacity
Quality Measures / Testing FacilitiesYes

Statutory Profile

Import Export Code (IEC)03930*****
Tan No.MUMB1*****
Banker
GST No.27AAOPM3425B1ZW

Packaging/Payment and Shipment Details

Customized PackagingYes
Payment ModeCashChequeCredit CardDDOnlinePay Order
Shipment ModeBy CargoBy Road

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Product Profile

We are engaged in manufacturing and exporting a quality assured range of natural food colors, Lake food colors, primary food colors, blended food colors, and reactive dyes. Our range is manufactured as per the international standard of quality and is packed in food-grade packaging material.

 

Our range is classified in the following categories:

 

Products

Category

Primary Food Colors

  • Yellow Food Color

  • Red Food Color

  • Blue Food Color

  • Green & Black Color

Lake Food Colors

whole range

Blended Food Colors

Blended Food Colors

Natural Food Colors

  • Caramel Type I Plain (Scotch Grade)

  • Caramel Type III Beer Grade

  • Caramel Type IV Single Strength

  • Caramel Type IV Double Strength

  • Caramel Powder Food Grade Double Strength

  • Annatto Oil Soluble (1.5% Bixin)

  • Annatto Water Soluble (1.5% Nor - Bixin)

  • Annatto Nor Bixin Powder (1.5% Nor - Bixin) (Kesar Orange / Kesar Mango)

  • Turmeric Color 5% Powder

  • Red Beet Juice Powder (0.3% to 0.45 Betanine)

  • Paprika Color Water Soluble 40,000 i.u.

  • Paprika Color Water Soluble 40,000 i.u. (Powder)

  • Paprika Color Oil Soluble 40,000 i.u

  • Chlorophyll Green Color Oil Soluble

  • Chlorophyll Green Color Water Soluble

  • Safflower Yellow Color

 

Some of the salient features of our natural food colors, synthetic food colors, primary food colors, blended food colors, and reactive dyes, are as follows:

 

  • Pure

  • Appropriate Composition

  • No Harmful Chemicals

  • Safe for Consumption

  • Precise pH Value

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Our Philosophy

“To the core of our belief, true business relations always stay-on when it is underlying with the virtues of honesty, integrity & transparency. This practice in the course of our enterprise has yielded us our benevolence. We also believe that true business offices uphold the principle of "I Win - You Win" - This business policy of ours has enabled our effective alliances with end user and also with recognized trade network.”


We are guided by the aforementioned business philosophy that has helped us in witnessing an unparalleled business heritage, an incessant standing in the market and an admirable five-fold growth during the past six years.

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Our Promoter

The company is operated under the guidance and support of our promoter Mr. Bhavesh P. Mehta, who is a qualified chemical engineer. He is a young and dynamic technocrat who is carrying forward the family run business with his innovative capabilities. Owing to his entrepreneurial versatility and sheer leadership essence, the company is growing by leaps and bounds with a worldwide presence. His relentless efforts have helped us in garnering prominence among various multinational giants and other reputed clients across the globe.

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Our Team

Our Team

We have with us dedicated support of experienced team of industry professionals who are a major asset towards our goal of achieving perfection in each of the product offered by us. Here, the technical expertise gained by our team in handling the products being offered also guides us towards achieving maximum customer satisfaction.

With the team working under able guidance of Our Chairman Mr. Bharat J. Mehta, other pillars of strength from the senior management level includes:
  • Mr. Mitul Mehta (Director)
  • Mr. Kirit. J. Shah (Technical Director)
  • Mr. K.P. Johnson (Export Executive)
  • Mr. Jignesh Pandya (Production Manager)
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Health and Safety Policy

For us, health & safety, environmental protection & accident prevention is of utmost importance, and hence we have devised necessary measures for assuring the same. We strive to provide and maintain safe & healthy working environment at our unit and also to safeguard all employees through safe working conditions and efficient operations. By integrating environmental considerations in our business decisions, we are designing and modifying our products and processes to minimize environmental, health and safety hazards.


Our efforts towards maintaining health & safety are directed through the following:


  • Demonstrating our level of commitment towards safeguarding the environment by maintaining highest level of compliance with all applicable environmental regulations

  • Maintaining an advanced and effective effluent treatment plant that meets the required outlet norms

  • Ensuring implementation of safe practices by every employee and also detection and reporting of hazardous conditions for its elimination

  • Ensuring clean, hygienic, organized and safe working conditions at the factory

  • Used of safety garments like safety coats & vests, gloves and shoes, by the workers

  • Assuring manufacturing activities in total clean & dust free environment

  • Maintaining international quality standards for assuring 100% safe products


We abide by the existing legislation and regulations laid by the Government on consumer and environmental protection, occupational health, manufacturing processes and transport and the management of food colors & synthetic flavors. Our adherence to the same, coupled up with our voluntary initiatives and specific action programs has helped us in becoming a successful entity in the global arena.

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Clientele

Our ardent efforts are directed towards the attainment of complete satisfaction of our customers. For assuring the same, we are offering our clients with a quality assured range of natural food colors, synthetic food colors, primary food colors, blended food colors, and reactive dyes and also working towards enhancing its quality. With the view to achieve total customer satisfaction, we are providing our quality products at competitive prices and with time-bound supplies.


These factors have helped us in assuring a loyal client base from all over the country and various parts of the globe. So far, 90% of our business comes from repeated orders of our clients, and we are continuously engaged in exploring the potential markets for our products. Our strong clientele includes multinational giants and clients from the international markets of USA, Canada, UK and European countries.

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Vision

Vision

We will work together to define and understand every process performed by the organization and continuously strive to improve the quality at different stages of production and supply. Our aim is to grow by providing standard and superior chemical products and support services that are always a step ahead, eco-friendly, and loved by our customers.

We will give our customers every reason to rely on us and will achieve our vision by developing win-win partnerships with our clients and open communications with our all stake holders including associates, customers and suppliers.
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Mission

Mission

Our mission is to lead the industry to the front with complete commitment and dedication on standards, quality, productivity and customer satisfaction.
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Social Commitment

We, understand our responsibilities towards society and environment in which we operate and in line with any other phases of operation or administration, address prime concern to areas like :-
  • Health & safety
  • Environmental protection
  • Accident prevention

As a socially conscious company, we work with policy of providing and maintaining a safe & healthy work environment. Here, our well defined operating procedures and organizational policies ensure :-
  • Strict adherence to practices
  • Safeguarding the interest of all stakeholders, society and environment
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Our Business Associates

For offering products of highest quality, we have successfully developed business tie-ups with leading names in the field of colors and dyes. These include:
  • M/s Kolorjet Chemicals Pvt Ltd :- Reactive Dyes, Acid Dyes & Inkjet Dyes
  • M/s Anjana Industries :- Food Colors & Natural Color
  • M/s Vama Colour Mfg. Co :- Pigments
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Why Us?

Why Us?

Some of the factors that help us in getting established as a reliable business concern in our area of operations include:
  • Extensive experience and industry knowledge
  • State-of-the-art production facilities
  • Use of quality color, dyes and chemicals that match up with defined industry standards
  • Timely delivery of work orders
  • Proven record in successfully handling both small and bulk orders
  • Cost effective products backed by excellent after sales service support
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What is Dye

Dye is a natural/synthetic substance that finds application for adding a color/altering existing color shade. As a coloring material, dyes are used to color commodities of day to day use and can be applied everywhere including
  • Plastic toys for children
  • Fabrics worn
  • From products like food
  • Wood items

These are hardly any industries left where dyes are not used commercially. As a coloring substance, dye has an ionizing and aromatic organic compound that affinity to substrate to which it is being applied. Generally being applied in aqueous solution, it may need mordant to improve fastness of dye on fibers.

The support from dyes assists in :-
  • Easily manipulating things according to our liking like at basic level, use color in identifying individual components of tissue sections
  • Dyes are applied to substrates like textiles, plastic, paper, food
  • These are also completely/partially soluble in which these are put to.
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What makes Dyes colored ?

Basically ionising & aromatic compounds, dyes have Chromophores present in them with their structures having Aryl rings that have de-localized electron systems. These structures are responsible for absorption of electromagnetic radiation that features varying wavelengths (as per the energy of electron clouds).

These Chromophores make dyes highly effective in their ability to absorb radiation. Further, Chromophores also act by making necessary energy changes in de-localized electron cloud of dye that invariably results in compound absorbing radiation within visible range of colors (not outside it). 

Electrons may result in loss of color with their removal causing rest of electrons to revert to local orbits. A good example of this is Schiff's reagent; a sulphurous acid that reacts with Pararosaniline. This leads to Sulphonic group attaching itself to compound's central carbon atom which hampers conjugated double bond system of Quinoid ring. It causes electrons to become localized and as a result ring ceases to be Chromophore, thus rendering dye colorless.
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How can colors of Dyes be altered ?

The colors of dyes can be altered by use of modifiers. Here, Color modifiers of methyl/ethyl groups are responsible for any alteration in dyes.

Dyestuffs :-
  • Reactive Dyes
  • Acid Dyes
  • Direct Dyes
  • Basic Dyes
  • Solvent Dyes

Inkjet Dyes :-
  • Dyes for Water Based Inkjet Inks
  • Dyes for Digital Textile Printing
  • Pigments for Water Based Inkjet Inks

Dyes for Wax Printing :-
  • Ribagen Dyes
  • Ribabase Dyes
  • Naphthols
  • Salts
  • Ribafix Dyes for Printing
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Industries

There are many industry sectors that use dyes, colorants and pigments in their internal processes. With the rising demand of the product, both the quality and the variety of the dyes, colorants and pigment products have seen a major change. These include: 

Textiles:
For catering to needs of textile industries, we have developed our expertise in manufacturing variety of products like:
Dyestuffs Ultramarine blue
Dyes for wax printing Inkjet dyes
Textile auxiliaries Enzymes
Optical brighteners Specialty chemicals
Menthol crystal Peppermint
Laboratory reagents

Produced in sync with defined industry standards, these quality products are useful for:
Cellulosic textiles industries Polyester industries
Cotton industries Silk industries
Wool industries Nylon industries
Other industries Specialty chemicals
Menthol crystal Peppermint
Laboratory reagents

Food Processing:
We also hold expertise in manufacturing wide collection of dyes & colors that find extensive usage in food processing industries. These are manufactured using quality material and include:
Synthetic food colors Caramel colors
Natural food colors Dyes intermediates

Some of the industries where these products are used in include:
Food industries Beverage industries
Dairy industries Confectionery industries
Ice creams industries Soft drink industries
Chocolate industries Bakery industries
Other different industries

Leather:
We are a leading name in the field of offering quality leather dyes. These are made available by us in myriad of shades and find application in dyeing leather in leather industries.

Paint, Ink & Plastic:
For matching up with the demands of paint, ink & plastic industries, we also manufacture:
Basic dyes Solvent dyes
Dyestuffs Ultramarine blue
Inkjet-dyes Organic pigments
Inorganic pigments Laboratory reagents

Pharmaceutical:
Our name is also well recognized in the field of manufacturing of synthetic food colors as well as natural food colors. Finding high usefulness in pharmaceutical industry, these are made keeping in mind food quality standards maintained internationally.

Cosmetics:
For successfully handling needs of cosmetics industries, we manufacture:
Synthetic food colors Natural food colors
Ultramarine pigments

These are available in various shades and are used in the production of different cosmetics products.

Plastics:
Keeping in mind the needs of the plastics industries, the products made available by us include:
Solvent dyes Dyestuffs
Ultramarine blue Menthol crystal
Peppermint
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Processing Unit:

Processing unit is one of the main areas that determine an organization's growth. Our modern processing facilities allow us to:
  • Retain the efficiency levels
  • Nurture resources and continually focus on gaining overall qualitative & quantitative improvements

We also work towards well integrating technology and expertise in all involved procedures so as to create innovative solutions that assist our clients’ benchmark new levels of quality standards in the products as well as reduce input costs. Here, we also ensure that modern manufacturing techniques are used to ensure as well as infrastructure is continually upgraded to deliver world class products and services. 

We have been able to successfully create our own standards of quality and excellence through methods such as:
  • Inventory control
  • Production control
  • Flow control
  • Manufacturing resource planning Just-In-Time (JIT)

Computer aided product designing & development facilities:
We also have with us sophisticated computer aided product designing & development facilities as well as extensive testing facilities, thus assuring delivery of world class products & services to our customers based all over the world. Our consistent focus maintained on each of the involved processes also allow us to:
  • Identify promising technologies and products
  • Cater to specific requirements of customers from various industry segments

Available processing facilities:
Our processing unit features advanced automated facilities for:
  • Spray dryers
  • Tray dryers
  • Spin fresh dryers
  • Blenders
  • Other related machines and equipment

These are used for manufacturing comprehensive range of products including dyes, chemicals, colors and others. Further, the support of latest process technology also allows us to offer systems that are consistently kept under supervision of experienced technicians to test for consistent quality and performance.

Here, our expertise lies in consistently delivering quality dyestuff and other products that match up with defined industry parameters. Further, for assuring quality standards and delivery within stipulated time, we have with us backward integration process that allows us to achieve complete control over quality of intermediates and in relation the final products. The rich industry experience and industry knowledge gained by us in areas like reactive dyes, food dyes, leather dyes and pigments is based on the realization towards quality and commitment maintained by us over everything else.
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Visit Our Factory:

We have with us well established and maintained infrastructure support that is equipped with latest range of machinery for conduct checks and tests on:
  • Raw material testing
  • Designing
  • Product development
  • Packaging
  • Delivery

Other than this, the available facilities also makes us well equipped to match up with the expected demands of quality conscious customers based around the globe. Here, we also ensure that machinery, equipment and tools used by us are regularly updated so as to stay at par with current emerging demands of the industry.
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Colour Index

Colour Index

Colour Index has emerged as the most authoritative way for searching your exact needs of Dyes and Pigments from available wide range of colors available today. Basically a compendium of dyes, as the chemical names can be confusing and complicated, the practice to use names that are descriptive has arisen.

Color index was prepared in U.K. by the Society of Dyers and Colorists, while in USA it was prepared by American Association of Textile Chemists and Colorists. With rise in the system of Color Indexing, many confusions that earlier were associated with naming and colors of Dyes as well as Pigments have been effectively sorted out.

In general terms, dye is referred by a simple name or common that can be easily comprehended by people who work with them. But here one issue arise that dyes may have names that are more than one. For example, basic fuchsia which earlier was known as magenta and light green that is popularly used to refer to dye methyl green. With some of these names being historical, there might be instances where for selling single compound, different manufacturers use different names so as to avoid issues related to copyright or trademarks.
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Color Index - Introduction:

It is basically a compendium of dyes. Prepared in UK by the Society of Dyers and Colorists and in USA by the American Association of Textile Chemists and Colorists, it is made available both in book form as well as on CD as well. In reference book there are very specific systems for identifying individual dyes. His includes assigning a five digit number to each individual chemical which is used as dye. Consequently, individual dyes get identified in reference to their CI numbers only.

Color index also has system for assigning specific names (CI Names) for each of dyes so as to avoid confusion regarding chemicals. These names were given based upon dye's:
  • Mode of behavior
  • Base color
  • Action

For example, CI name given for chromoxane cyanine R (CI 43820) is Mordant Blue 3. Thus, CI name provides specific way to identify a dye. Although CI names are used less often than CI numbers, CI names play a useful part in identifying a dye for particular staining method.

Following table illustrates use of Color Index for yellow Organic pigment:
C.I. Generic Name C.I. Number CAS Number Color
P.Y.17 21105 4541-49-1 Greenish Yellow
P.Y.74 11741 6358-31-2 Bright greenish yellow
P.Y.81 21127 22094-93-5 Lemon yellow shade

Features of Color Index:
Detailed record of products which can be found in market is put under Color Index reference. Here, for each product’s name, there is listing of:
  • Manufacturer's name
  • Principal usages
  • Physical form
  • Comments to help customers

The format is devised after taking into confidence coloration industry that include prominent:
  • Manufacturers
  • Users
  • CPMA
  • ETAD

Colorants get listed in Color Index strictly in accordance with system of:
  • Color Index Generic Names Color
  • Index Constitution Numbers

Today, around 27,000 individual products are listed under total of 13,000 Color Index Generic Names. These are listed with chemical structures that are depicted in accordance with results obtained by modern researches on molecular conformation. Further, a popular format has been devised with a unique 'fingerprint' concept. Here, Part 1 of information gets freshly confirmed with suppliers and manufacturers and Part 2 of information is either confirmed freshly with suppliers & manufacturers or is depicted as "carried over from previous edition.

Application Areas of Color Index:
  • Textile manufacturers
  • Paint manufacturers & suppliers
  • Colorant users, suppliers & manufacturers
  • Manufacturers and suppliers of Plastics
  • Testing labs, Libraries, academic institutions
  • Producers of Printing ink along with suppliers

Highlights of the Color Index
Following three tables highlight major information that is related to Color Index:

Part 1 Dye Groupings:
Acid Mordant
Disperse Natural Dyes and pigments
Food Leather
Direct Vat
Reactive Ingrain Dyes
Azoic Diazo components Azoic Coupling components
Oxidation Bases Optical Brighteners
Intermediate Products Reducing agents and Developers
Each group of Dyes is subdivided into Green, Violet, Blue,
Yellow, Red, Orange, Brown and Black
 


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Applications

Backed by rich industry experience, our extensive process and product knowledge as well as available support of latest process technologies has helped us to successfully emerge as a leading name in the field of manufacturing dyes, pigments and colorants for a diverse range of industries. Here, our expertise lies in offering these options in wider variety that allows users to choose the best as per their specific application needs. Further, our expertise lies in making these available in both standard and customized packaging options as demanded by the customers.

Some of the industry sectors these are used in include Cement Industry, Colourants for Agriculture Industry, Colourants for Security Printing, Dyes in Medicine, Rubber Industry, Ceramics, Colourants for Cosmetics Industry. Other than these, our expertise also allow us to successfully meet the demands of colorants, dyes and pigments for areas like Dyes for Packaging Sector, Glass, Wire and Cable Industry, Colorants for Plastic Industry, Colourants for Printing Inks, Dyes in Concrete Industry, Paper Industry, Woodworking Industry, Dyes & Pigments in Construction Industry, Dyes in Heat Transfer Printing, Pigments in Paints Industry.
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Glossary

A
Acid Dye - It is applied to polyamide fibers from acidic solutions. Essentially a synthetic dye, it is used for dyeing of silk, wool and nylon. 

Affinity - In dyeing field, affinity means preferential attraction of dye towards fiber other than for solution of dye bath. With dye having strong affinity, it easily leaves dye solution of dispersion and gets attached to fiber that is put for dyeing process.

Aniline - Aniline is commonly used term in synthesis of dyes. With chemical formula of C6H7N, it is known as aniline oil and finds usage as a synonym for synthetic dyes.

Azo - Azo refers to chemical compound containing double nitrogen atoms with double bond between them (-N=N-). These dyes form largest group of dyes and display stability, strength, light-fastness and also respond well to mixing. Azo dyes can be found among dye classes of direct, acid, basic, reactive and disperse.

B
Basic Dye - Generally Basic dyes are cationic dyes that are able to react with acidic groups on fibers.

Bi-Functional Reactive Dye - These dyes have in them the potential to react with fiber in more than a single way. 

Binder - It is a colorless material which is used to attach pigment to fabric. Binders act like "glues" and help in holding the pigment in place. Some popular examples include paints that have pigments mixed with binders. 

C
Cation - it is a positively charged ion. A large number of chemicals that find application in textile processing are referred as cationic. 

Cellulose - It is a polymer comprising of large numbers of units with each having general formula represented by C6H10O5.

Chromophore - It is a color-bearing compound that has special properties which is found in organic molecule that makes it appear colored.

Colour Index - It is a publication that is jointly introduced by Society of Dyers and Colorists of Great Britain and American Association of Textile Chemists and Colorists.

Chrome - It is any salt of chromium which finds usage in tanning and dyeing process.

D
Direct Application - It’s a method which is used for describing process where solution of dye is locally applied to different fabric areas like painting, squirting, spraying, stamping

Direct Dye - It is a dye which is carried out by immersing fiber in dye solution without any need of other chemicals for bonding dye to fibers.

Disperse Dye - These dyes are found in dye bath as kind of suspension/dispersion of microscopic particles and have only a minuscule amount in true solution at any given moment of time.

E
Enzyme - These are type of protein that are presently popularly used in the field of textile processing. These perform role of catalyst in biochemical reaction. Some of popular examples include Amylase - applied for de-sizing and Cellulose - Used in modification of cellulosic fabrics.

Exhaust Dyeing - This type of dyeing finds usage in denoting application of dye bath of moderately larger liquor to goods ratio in a situation where fiber is immersed for a while. It allows dye molecules to exit bath and get attached to fibers.
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Global Dyestuff Industry

Global Dyestuff Industry

Global Dyestuff industry is a multibillion industry and comprises of products including Dyes, Pigments and Intermediates. Having seen an impressive growth in the past few years, the three sub-segments or dye intermediates are essential derivatives of petroleum products that after further processing get changed into finished dyes and pigments. Presently, the dye and dye intermediaries industry has grown as an integral part of many industries operating in the market including:
  • Chemicals
  • Textiles
  • Leather
  • Plastics
  • Paints
  • Paper
  • Printing inks
  • Pharmaceuticals

Comparing with the growth chart of the industry a half a decade or more back, today, the market size for dyes, pigments and intermediaries has grown many folds. With the global dyestuff production estimated to be around 34 million tons (with annual global sales of textile dyestuff alone aggregating $ 6 billion), it would not be wrong to say that the industry is rising to its potential. The shift of the industry’s major production centers from west to east to Asia over past 20 years or so has been made possible because of primarily two reasons:
  • The lower costs of production in Asia region
  • Growing prominence as hub for global textile industry

Today, the markets for dyes are predominantly dominated by reactive as well as disperse dyes and in future also these two types of dyes are expected to grow further. With nations like China, South Korea and Taiwan emerging as strong players in field of disperse dyes, India has taken lead in production of reactive dyes as the availability of an intermediate called vinyl sulphone in the country.

Major market Players:
Today, China's share in world market is estimated to be around 25%. Further, the complete group of China, Taiwan, India, Japan and Pakistan are among major dyestuff producing countries in the world. But, when it comes to volumes of market share, Europe is the leader. This has been possible due to its alliance towards specialty products.

Industry’s Major Challenges:
With global market share of Indian dyes industry lying between 5 - 7% (continuously increasing year by year), some of the major challenges that are faced by the Global Dyestuff Industry include:

Environmental Impact:
Today, the thrust has shifted towards using environment friendly natural dyes. With many countries laying curbs against harmful dyes, the industry can prosper only if dyes are not hazardous and are environment friendly in nature. A welcome step taken in this direction is banning of Azo dyes in Europe along with closure of units.

Support of the Government and Trade Association:
It is well understood that any industry that moves ahead requires back-end support of government as well as trade associations. This aids in promoting the industry in other countries in terms of allocation of investments as well as other supports. Hence, these associations should be active participants in promoting technology institutes that are engaged in research activities so that better range of products can be made available in the market.

Problem of Over Capacity But Falling Margins:
With both China and India having high potential in terms of dye production capacity, the shifting of manufacturing bases from Europe and other industrialized nations to this new market is the cause for volatility in market that in turn is affecting prices.

Fierce competition:
Because of shift of companies from West to East, it has resulted in concentration of all companies in Asian region that has created intense competition in global market.
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